SAP C_C4HMC92 : SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation

  • Exam Code: C_C4HMC92
  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
  • Updated: Aug 08, 2026
  • Q & A: 123 Questions and Answers

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SAP C_C4HMC92 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain the option for anonymizing contact information
  • Data replication between SAP Marketing Cloud and SAP Cloud for Customer
Topic 2
  • Explain the benefits of the behavior insight application
  • Outline the options for extensibility
Topic 3
  • Set up the recommendation models and use the recommendations
  • Explain the technical foundation of segmentation
Topic 4
  • Concept of user and role management
  • Explain the concept of re-marketing scenarios
Topic 5
  • Benefits of white space analysis, the capabilities of the Marketing Executive Dashboar
  • Explain the data model and how to enhance the data model
Topic 6
  • Explain varous extensibility options and ways to implement them
  • Segments, Campaigns and Journeys
Topic 7
  • Roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
  • Lead and Accound Based Marketing
Topic 8
  • Personalize segmentation for webshop scenario
  • BusinessObjects Cloud related analytics
Topic 9
  • Explain the concepts of Best Record
  • Explain the concept of campaign categories and their actions
Topic 10
  • Possibilities of creating personalized campaign content
  • Outline the offer recommendations, product recommendations
Topic 11
  • Setup of a planning model
  • Set up Marketing permissions
  • Integration and Data Upload

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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