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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Ensure every data source has a sendable field.
B) Ensure all available data is included.
C) Remove nonessential data for marketing purposes.
D) Normalize data and fields to prevent redundancy.
E) Identify and assign appropriate keys to tie records together.

2. A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

A) Status is changed to Held for 72 hours and the bounce count is set to Zero
B) Status is changed to Active and the bounce count is unchanged
C) Status is changed to Active and the bounce count is set to Zero
D) Status remains as Bounced the bounce count is unchanged

3. What is Setup Assistant?

A) A dashboard containing key metrics for the business unit
B) Support service allowing the outsourcing of repetitive admin tasks
C) A search within Help and Training limited to configuration documents
D) A prioritized account configuration checklist

4. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Building desirable sending history and data will be variable based on list size and engagement.
B) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
C) The IP address is on reserve, is already in use, and has an email sending history.
D) Sending in large volumes will alert ISPs the new IP Address is now in use.

5. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Automation StudioTerm
B) Triggered Send
C) Suppression list
D) Template-based emails
E) Data Filter

Solutions: