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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

A) Multivariate research techniques
B) Qualitative research techniques
C) Ethnographic research techniques
D) Voice od customer techniques

2. __________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.

A) Analyzer
B) Responder
C) Defender
D) Reactor

3. Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?

A) Alignment with the company's new product strategy
B) Sufficient manufacturing capability
C) Support from the chief executive
D) Sufficient marketing budget

4. The New Products Process Manager is the executive manager(s) responsible for the strategic results of the NPD process

A) True
B) False

5. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Test marketing the product is the most powerful and successful approach to market testing
B) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product
C) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
D) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business

Solutions: