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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
| Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question 1
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
A. Marketing Cloud Account Engagement Business Units
B. Einstein Campaign Insights
C. Einstein Lead Score
D. Einstein Behavior Scoring
Question 2
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
D. Nothing will display
Question 3
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
A. Post content from other websites on your own site.
B. Hire an agency to create content.
C. Focus on creating as much content as possible.
D. Start a company blog and promote a few high-quality pieces of content.
Question 4
Select available Webinar Scoring Rules
A. Webinar Registered
B. Webinar Attended
C. Webinar Refusal
D. Webinar Invited
Question 5
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
A. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
B. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
C. Look for the original list based on the Marketing Cloud Account Engagement campaign
D. Run an automation rule based on the Marketing Cloud Account Engagement campaign
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: A,B,D | Question 5 Answer: B |
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