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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) Unlimited
B) 2
C) 30
D) 25

2. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_language
B) var Google_conversion id
C) var google_conversion_format
D) var google_conversion_value

3. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Landing page and conversion page
B) Landing page and conversion page
C) Test page and live page
D) Test page and conversion page

4. Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?

A) She should use the Google AdWords Editor to test each page of her site.
B) She should use the Google Analytics Test feature on the Google Analytics home page.
C) She should visit each page of her site and then compare the traffic in Google Analytics cent er.
D) She should use the SiteScan tool on her site.

5. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) URL performance report
B) Ad performance report
C) Placement performance report
D) Keyword performance report

Solutions: