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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Einstein Email Recommendations
B) Einstein Send Time Optimization
C) Content Builder
D) Audience Builder

2. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) File Transfer Activity
B) Decryption Activity
C) Data Extract Activity
D) Import Activity

3. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Contact Builder was not configured properly.
B) The data extension was not configured as sendable.
C) Data retention settings were incorrect in the data extension.
D) The email address in All Subscribers is prioritized.

4. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Contact Builder > Data Sources
D) Setup >Data Management > Synchronized Data Extensions

5. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

Solutions: