Free 2022 Adobe Target AD0-E406 dumps are available on Google Drive shared by ValidVCE
Welcome to download the newest ValidVCE AD0-E406 PDF dumps: https://torrentpdf.validvce.com/AD0-E406-exam-collection.html ( 70 Q&As)
NEW QUESTION 12
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Multivariate Test
- B. Recommendations
- C. Experience Targeting
Answer: C
NEW QUESTION 13
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. These metrics are only used to measure time on site and primary metrics.
- B. Give additional understanding to interpret gains/losses of primary success metric.
- C. These metrics are only used to evaluate which audiences best respond to experiences.
- D. Ensure that primary success metric gain is not at the cost of secondary metrics.
Answer: B,C
NEW QUESTION 14
A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.
Which traffic allocation option should be suggested for this scenario?
- A. Auto-target
- B. Manual allocation and later switch it to Auto-allocate
- C. Auto-allocate
Answer: A
NEW QUESTION 15
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Increase the number of combinations of offers and the number of locations.
- B. Reduce the number of combinations of offers and the number of locations.
- C. Reduce the duration of the test.
- D. Increase the duration of the test.
Answer: B,D
NEW QUESTION 16
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Traffic Sources
- B. Site Pages
- C. Target Library
Answer: C
NEW QUESTION 17
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Template Rules
- B. Experience Versions
- C. Enhanced Composer
Answer: A
NEW QUESTION 18
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. Experience Targeting
- C. An A/B test using auto-allocate
Answer: C
NEW QUESTION 19
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Deactivate the activity and create a new one with only A. B, D experiences.
- B. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
- C. Do nothing. Auto-allocate will do this.
Answer: A
NEW QUESTION 20
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits, Page Views
- B. Visitors. Visits. Hits
- C. Visitors. Visits. Activity Impressions
Answer: C
NEW QUESTION 21
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. The audience requirement cannot be met using pre-built audiences in Adobe Target.
- B. Visitor data collected before the Target Activity runs are required for audience targeting.
- C. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
Answer: A
NEW QUESTION 22
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
- A. The Business Practitioner previously qualified for the "All Visitors' Experience.
- B. The Business Practitioner's geo location does not match conditions for 'US Visitors".
- C. All Audiences must be mutually exclusive, so this Activity is invalid.
- D. "All Visitors' n a higher priority Experience.
Answer: A,D
NEW QUESTION 23
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Email
- B. Internet of Things devices
- C. Website
Answer: B
NEW QUESTION 24
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. The test needs more time to reach a conclusion.
- B. Experience B is the winner at just 0.6%.
- C. The test needs to be repeated with a different Experience B.
Answer: C
NEW QUESTION 25
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
- A. The conversion rate for the test experience is greater than that of the control.
- B. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
- C. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
Answer: B
NEW QUESTION 26
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. One single metric
- B. The model will determine which goal to optimize
- C. Revenue per visitor
Answer: B
NEW QUESTION 27
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: B
NEW QUESTION 28
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase Thank You pages visited.
- C. Increase 'SALE" link clicks.
Answer: A
NEW QUESTION 29
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. How will success be measured?
- B. Will any new products be added soon?
- C. What is the reason for running this test?
- D. What is the current conversion rate?
Answer: C,D
NEW QUESTION 30
......
Tested Material Used To AD0-E406: https://torrentpdf.validvce.com/AD0-E406-exam-collection.html
