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Facebook Certified Community Manager Sample Questions:
1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
A) Engagements based on new followers
B) Engagements generated from shares
C) Views on the video
D) Likes on the video
2. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
A) Start a secret group for people doing the challenge and post everything there.
B) Highlight past photos and success stories and tag members who have joined past challenges.
C) Create posts to encourage people to sign up and have moderators answer any questions.
D) Message new members and invite them to participate in the challenge.
3. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?
A) Open a conversation with the community member and discuss their concerns
B) Delete the comments and ban the community member from the Page
C) Call the local authorities immediately to report the threat
D) Raise the issue to the most relevant point of contact internally
4. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
A) A company-branded profile used by all community managers with each reply signed by name
B) The agreed result from a recent poll stating that each community manager will use their initials
C) The personal profiles of each community manager to make it clear who is replying
D) The approach that the team agreed upon and the company approved
5. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase video content across all platforms
Solutions:
Question # 1 Answer: B | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |