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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Use digital receipts instead of printed receipts to enable offline conversions.
B) Integrate your CRM system with your offline conversions.
C) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
D) Use a Point Of Sale provider to integrate offline conversions.
E) Use website conversions to integrate with offline conversions.

2. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Predictability and control over frequency.
B) Include Instagram as placement.
C) Launch marketing campaigns to customer databases.
D) Predictability and control over reach and CPM.
E) Define how much you want to spend each day.

3. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) Create a new campaign with video view as the campaign objective.
C) You should make sure the campaign has not ended.

4. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Traffic
B) Store Visits
C) Lead Generation
D) App Installs
E) Messages
F) Page Likes

5. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Delete all remarketing campaigns
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) You should increase attribution window to 7 days.
D) Change optimization from custom conversions to value optimization.

Solutions: