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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding LiteConnect?

A) The dataset does not conform to the standard data model
B) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
C) It does not require any identification of entities, keys or any other categorization.
D) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Ease of Setup
B) Scalability
C) Ease of Maintenance
D) Performance (Performance when loading a dashboard page)

3. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) Depends on the Data Updates Permissions
B) 8
C) 3
D) 4

4. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

5. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) The aggregation function is set as LIFETIME
B) The measurement 'Clicks' is set as a percentage.
C) The aggregation function is set as AVG
D) A mapping formula was populated, indicating not to bring Type! values.

Solutions: