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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. How are the test audiences for an A/B test selected? (Choose 2)

A) The system automatically uses 15% of the population for each audience
B) The test administrator chooses which subscribers to place in each audience
C) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
D) The system randomly places target subscribers into the selected audiences

2. Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

A) Add background colors that match branding.
B) Style alt text for when images do not display automatically.
C) Use custom corporate font to match NTO brand.
D) Make the email completely image based.

3. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A) Filter Activity
B) Filtered Group
C) SQL Query Activity
D) Data Filter

4. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A) Send Count
B) From Name
C) Hyperlinks
D) Subject Line

5. When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

A) Link tooltips
B) Physical Mailing address
C) Stored Content Boxes
D) Email Open Tracking

Solutions: