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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Navigate and use the Reports dashboard - Create and customize reports - Interpret engagement and conversion data |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Set up data collection and event processing - Configure campaign areas and zones - Configure user and visitor authentication - Implement JavaScript beacon and tag management |
| Campaigns and Experiences | 24% | - Create and test campaign variations - Build experiences using drag-and-drop editor - Create and manage campaigns - Set up triggers and response handling - Implement decision logic and rules - Configure audience targeting and segmentation |
| Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Configure dynamic audience membership - Use profile attributes and engagement scoring - Build audience criteria and filters |
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes |
| Administration and Governance | 20% | - Manage user roles and permissions - Configure system settings and preferences - Understand compliance and security considerations - Implement data governance policies - Monitor system health and troubleshooting - Manage integrations with Marketing Cloud |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which data feed integrates purchase data into a profile in interaction studio?
A. Conversion feed
B. Interaction feed
C. Catalog feed
D. Transaction feed
Question 2
In the user interface what is the visual representation of the data about a single visitor including preference?
A. unified customer profile
B. Unified view of customer
C. Single view of customer
D. Single source of truth
Question 3
What is the maximum number of user attributes you can setup per dataset?
A. 500
B. 100
C. 250
D. 50
Question 4
Which feature allows a business user to overlay campaign creation and editing directly on their website?
A. Web Extension
B. Web SDK
C. Javascript Beacon
D. Visual Editor
Question 5
What are two ways to populate the Marketing Cloud Personalization catalog?
A. Third-party Integration
B. Web SDK
C. Email Pixel
D. ETL Feed
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: B,D |




